Second Annual Exporting Pellets Conference
The projects for the U.S. Industrial Pellet Association’s Second Annual Exporting Pellets Conference included a full spectrum of publications. In addition, I was responsible for writing and aggregating all of the content and contracting with printers and other vendors to print any artwork within a limited budget. The conference was held in October 2012.
Design work included an on-site schedule booklet, pocket schedule, name badges, posters, e-mail blasts, and even a hotel room key card.
Hotel Key Cards
Hosted at the Ritz-Carlton Hotel in New Orleans, I worked with the event staff to ensure every guest received a conference-specific key card for their room. The custom key cards, which were less than 50 cents a piece, allowed attendees to begin their conference experience at the moment of check-in.
The cards also included a “Did You Know” fact, which was a theme also included in the conference schedule to share important facts about the industry.
We sent regular emails to promote the conference and drive registration. In addition, we also sent updates to current registrants. I designed the emails to mimic the brand used during the conference to create a consistent experience. The emails were entirely custom and sent using Constant Contact to track open rates.